Building Personal Brands. In big companies
As an executive of your company, chances are you can clearly articulate what you do. But does that hold true for your middle managers and your front line employees? Chances are that they can’t. And that is a problem. Your employees’ ability to clearly explain what they do, what the company does, and why it matters, is crucial to your ability to grow.
What if there was a way to sell your product without selling? What if you could get people interested in what you do, without telling them what you do? It is possible and highly effective when training your sales team. The 3-1-3 Method is a process of discovery that will challenge your sales team to explain what they do in 3 sentences, 1 sentences, and ultimately 3 words.
People want to relate to people, and if your leadership team is only showcasing their success, they simply won’t be able to connect with their direct reports. Learn a different approach to showcasing the idealized version of yourself that you may be portraying. Authenticity in the workplace is more than being real. It is revealing who you really are.
"Ryan has a powerful message and an electric stage presence."
- Josh Linkner
High performance leaders who want to sharpen their branding axe by ditching the act, becoming vulnerable, and learning how to translate who they are onto competing content that meets employees and customers where they are.
Fast growing business that are well funded and scaling in terms of market access, revenues, and number of employees, who value identifying and realizing win-win opportunities for collaboration with established companies.
Deans, Vice Provosts, Chancellors, and other academic leaders in higher education who want to drive innovation and create better connections with the students, stakeholders, and communities they serve.
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As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words. When he is not speaking, he is likely sailing.
The 3-1-3 gets at the essence in any discussion, no matter if it’s business or personal related. It gets to the core of any situation I confront myself with too. Trying Ryan's thinking / silence technique, brings to the surface the better version of “me”.
Ryan is a great reminder that conversations are about sharing information, not winning by saying the smartest thing or by talking the most. Each conversation needs to have a balance of listening and speaking.
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