Aside from being a dynamic speaker and award-winning author, I am a well recognized personal branding expert.
I specialize in helping people build intentional personal brands that are relatable, authentic, and influential. My process and methods have been developed from my own experiences, research, and building my own brand from scratch.
My goal is to make you win at being you.
Do you feel that no matter how hard you work, you aren’t growing as quickly as you’d like with your career? Or worse yet, feeling stagnant?
You might be overlooking the most important thing to get you ahead in life: yourself.
Of you’re a business owner, that your company isn’t growing as quickly as you like?
You may be focusing too much on trying to market your business and not enough time marketing yourself. When we feel stagnant in life and are unable to get ahead, it’s usually due to one of two things. You’re either:
- Focusing on the wrong areas and need a step-by-step guide that walks you through exactly what to do.
- You know exactly what it is that you need to do, but you don’t know how to do it.
We’ve hit a point in society where we’re told to put our best foot forward. To go out there and hype up who we are and tout our successes and accolades. Sometimes to the point where we might come across as facetious. It's time to get real.
They say fake it until you make it. But what does that do?
Anyone who has tried to fake it knows it just doesn’t work. Not in a sustainable way, at least. Sure, you might get a few early successes, but at the end, faking who you are will catch up to you.
People tell us to have a persona that radiates success. If you’ve given that a try, chances are that your impostor syndrome goes into full alert, because you feel like you are a complete fraud. That’s because we’re not the epitome of all of our accomplishments. We are a collective of the good, the bad and our version of the ugly. I help you
Why you need to ditch the act
Building a personal brand isn’t just limited to one specific type of person; it can work in for you based on your immediate needs. It doesn’t just work for me. It doesn’t just work for my clients either. The process of taking off the mask, ditching the act and exposing ourselves works no matter who you are.
My philosophy is that by having the courage to share your failures and weaknesses, you are able to teach from experience. Owning your whole story is an essential element to creating an authentic personal brand… I show my clients exactly how ditching the act and getting vulnerable is the best way to differentiate and grow your brand, while cultivating brand loyalty.
If you don’t have a job and are looking for one, you will find that a personal brand is absolutely essential in landing your next role.
No matter what category you fall under, you still have a personal brand. The reality is that your personal brand is the intersection between what you want to be known for and what people think of you.
I help my clients get known for their expertise through sharing stories of their experience.
Where ever you are, a personal brand will get you further
Do You Hate Your Job?
It’s okay, you are not alone. But I can show that you already have what it takes to build a powerful personal brand that will help you find the career you always wanted.
Do You Love Your Job?
That’s great, me too. You can build a personal brand that will allow you to continue to grow and progress forward, well positioned when you are ready to upgrade your current position.
Are You An Entrepreneur?
Awesome. A personal brand will be the cornerstone of the growth of your company. Plus, it will stick around with you after you either sell your company off or start a new one.
Are You A Mother?
Great. You can build a strong and authentic brand with your dynamic perspectives. Your experience and expertise can translate into amaizing high value content that is relatable.
Why having a perfect brand will work against you
Real-life is messy, and that is why building a perfect brand will work against you. If you pretend that nothing bad ever happens to you, you won’t be as relatable.
People don't care about the story of your success. But they do care about how they see themselves in your story. And that is why building a brand in 2020 and beyond, is not about creating a "Highlight Reel," showcasing only the good. Powerful, authentic brands create a "Highlight REAL," which allows people to get to know them, then like them, and ultimately trust them.
My 8 Step Branding Process
Step One: Positioning Is an Art Form
Step Two: Discover What Makes You Stand Out
Step Three: Overcome Fear and Share
Step Four: Focus on Form, Not Force
Step Five: Make Eye Contact with the Camera
Step Six: Be Consistent with Content
Step Seven: Keep It Social
Step Eight: Sequential Steps Create Success
Next steps in working with me...
3-1-3 Session for $313
I work you through my proven 3-1-3 framework to help you discover and decide your core messaging.
As a result of this one session with me, you will:
- Explain what you do in 3 sentences, 1 sentences, and ultimately 3 words.
- Discover your why
- Better understand who you lead
- Establish your expertise
- Gain differentiation, growth, and loyaltY
Personal Brand Consulting
If you’ve gone out there and tried to do it on your own, you know just how hard it really is. Quite frankly, all the odds are against you. Even with proper education, just getting started can be overwhelming.
Wouldn’t you rather have someone hold your hand and walk you through the process until you can monetize your content? If this sounds like something you are interested in learning more about, start here.
Branding Bootcamp - Jan 11-15, 2021
To grow your business, you need to scale your influence. And when you do this in an authentic way, you will grow your community at the same time. Learn why authenticity is more than being real. It is revealing who you really are by ditching the act, becoming vulnerable, and learning how to relate to others on a human level. This is a 5 day, 10 hour bootcamp that will cover my 8 step process to show you exactly how to level up your influence in 2021.
Or if it is easier email me via the contact form below and let me know what you need help with. I have a freakishly fast reply time, so I'll talk to you in a few seconds.
Not ready to work with me yet, but want to stay in touch? It's easy, sign up below and you can get my weekly email where I send you something to listen to, watch, and see.