The 3-1-3 Method is a proven way to help employees at all levels better understand how to communicate their role in the company in a compelling way.
The ability and comfort in being able to clearly explain what you do, what the company does, and why it matters, is crucial to company growth. The more confident executives, managers, and employees are in explaining not only what they do, but how it relates to the corporate brand, will help to attract more talent, drive sales, and will lead to more brand recognition.