Podcast! The 3-1-3 Challenge with Ryan Foland: Jennifer Keil
Are you up for the challenge? Welcome to the 3rd episode of my podcast:
The 3-1-3 Challenge with Ryan Foland! I’m your host, Ryan Foland, which you probably guessed. I’m here to challenge you to keep things simple AND powerful. So what is this 3-1-3 Challenge? Well, can YOU boil down your messaging to 3 sentences, down to 1 sentence, and ultimately to just 3 words? This is what I’ve challenged people like you to do throughout my career speaking and consulting around the world, and now I’ve brought the 3-1-3 Challenge from the stage to the studio.
This week’s guest is Jennifer Keil, who is here to keep your memories alive. Join me as I put her in the 3-1-3 hot seat! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you’re up for the challenge!
What is The 3-1-3 Challenge with Ryan Foland?
Ryan Foland (that’s me) will challenge you to keep things simple and make them powerful. The Global Keynote Speaker, Author, and Branding Expert has inspired thousands to obliterate and revitalize their brands with his infamous 3-1-3 Challenge. Can you boil down your messaging into 3 sentences, down to 1 sentence, and ultimately to 3 words? Now, Ryan’s taking the 3-1-3 Challenge from the stage to the studio with a podcast to challenge business executives, creative thinkers, marketing leaders, and possibly even you – are you up for the challenge?
Podcast Episode #3: Jennifer Keil – You’re Losing Your Memories
Jennifer Keil, Co-Founder of 70 Degrees, sits in the 3-1-3 hot seat to save your old stuff. Hear her interest in preserving history from an early age, how to digitally archive your family history, the significance of exactly 70 degrees, why it’s important to look at the past, and the dynamic of founding her business with her sister. This episode covers everything from Jennifer’s attempt at the 3-1-3 to her expertise at digital archiving. Here’s a small sample of what you will hear in this episode:
- How to bring out childlike curiosity
- Why we need to understand the past for our future
- The Selfish Hat Theory
- Why do people have trouble remembering things
- What problem museums solve
- The point of digital archiving
- How 70 Degrees works
- How Jennifer runs 70 Degrees with her sister
Connect with Jennifer at 70degrees.org.
- [0:33] Ryan Foland
- [0:50] The 3-1-3 Challenge with Ryan Foland
- [0:59] Jennifer Keil
- [1:48] Cindy Keil
- [2:50] Jennifer’s story
- [4:55] Heard Museum
- [6:15] Are people naturally curious
- [7:55] How to bring out childlike curiosity
- [9:34] The Blue Boy, The Huntington
- [10:40] Why active learning is better
- [11:10] Selfish Hat Theory
- [13:28] Why we need to understand the past for our future
- [13:39] Genealogy
- [13:44] Alexander Hamilton
- [13:59] Hamilton
- [14:20] Who Do You Think You Are, TLC
- [15:06] The Future of the Past by Alexander Stille
- [15:15] Pyramids of Giza
- [15:20] UNESCO
- [16:23] Library of Alexandria
- [17:02] UCI, The Cove
- [17:16] STEM
- [17:22] Leonardo da Vinci
- [18:04] Machine Learning
- [18:22] UC
- [18:30] Calisphere
- [19:09] Book me at Ryan.Online to keynote or speak at your next event
- The 3-1-3 Challenge: What is the problem that you solve?
- [21:15] 70 Degrees
- [21:38] What is the problem that you solve?
- [23:32] Jell-O
- [24:02] What is the problem with access
- [25:15] The problem with remembering
- [25:22] World War II (WWII)
- [26:37] Why do people have trouble remembering
- [26:45] What problem do museums solve
- [30:07] PBS
- [30:59] Starbucks
- [31:07] Catalina Island
- [31:15] Tupperware
- The 3-1-3 Challenge: What is your solution?
- [33:08] What 70 Degrees does
- [33:35] Respect des fonds
- [34:12] Gaylord Archival
- [34:16] Polypropylene
- [34:32] Google Doc
- [35:35] Google Cloud
- [37:39] How does 70 Degrees work
- The 3-1-3 Challenge: Who is your target market?
- [40:02] Milton Family
- [40:06] Ephemera
- [40:52] Orange County, LA County
- [41:02] Lewis, Panama Canal
- [41:12] Irvine Ranch
- [41:32] Milton & Co
- [41:48] Laguna Woods, Laguna Hills, Lake Forest, Mission Viejo, Aliso Viejo, Laguna Beach
- [42:24] Milton Parkway, Nellie Gail Ranch, Laguna Playhouse, Chapman University
- [44:08] Mission Viejo Co, Santa Barbara
- [45:35] AR (Augmented Reality), VR (Virtual Reality)
- [46:27] Blizzard Entertainment
- [48:20] ANTrepreneur Center
- [49:32] Center for Public History
- [50:02] Southwest Oral History Association
- [50:52] Connect with Jennifer at 70degrees.org.
- [51:45] Ellis Island
- [53:12] UCLA
- [54:07] Think you’re up for the challenge yourself? Visit Ryan.Online/313me to apply for the show
- [54:19] Keep up with every single 3-1-3 Challenge by subscribing on your favorite app and leaving a 5-star review on Apple Podcasts and following on GoodPods
- [54:25] Connect with me on Twitter, Instagram, LinkedIn, YouTube, or Facebook
- [54:33] Follow the #313Challenge on social media
- Theme Song: Kodo Stomp Percussion – Akashic Records – provided by Jamendo
How do I get on The 3-1-3 Challenge?
Thank you Jennifer for attacking the 3-1-3 challenge like something that needs to be digitally archived.
Think you’re up for the challenge yourself? Visit Ryan.Online/313me to apply for the show. You can also keep up with every single 3-1-3 Challenge by subscribing on your favorite app, leaving a 5-star review on Apple Podcasts, and connecting with me on Twitter, Instagram, LinkedIn, YouTube, Facebook, or following the #313Challenge on social media. Buy my new book Ditch the Act on DitchTheAct.com or at your local Barnes & Noble. Want to have me go through the 3-1-3 on stage at your event or with your company? Book me for speaking or consulting. Until next time, Keep it Simple.