Ryan Foland with Chris VanDusen: The ABCs of A/B Testing
Today we take a Grandma Time Out and get to know an exciting new technique called A/B testing that will increase the visibility of your content! Our guest, Chris Van Dusen (@vandusen) is an entrepreneur and CEO of Parcon Media (www.parconmedia.com) — a full service digital media planning and buying agency that focuses on challenger brands and companies in hyper growth mode. By utilizing data to maximize impact, Parcon Media Services sets itself apart with options like conversion rate optimization and customer acquisition strategy, which round out the agency’s data obsessed culture.
In this episode, Chris takes us through his process with exclusive best practices and practical applications of how you can apply A/B testing in order to grow your Facebook and Twitter impact. Have fun finding out with your host, Ryan Foland, how to “funnel” your audience to maximize success, online and off. Tune in and “Get Notified.”