How Social Media Can Be A Walk At The Beach

How Social Media Can Be A Walk At The Beach

I hear too many people say the following statements regarding Social Media:

  • It’s so much work.
  • I don’t understand it.
  • I’m just not that into it.
  • I’m not sure where to start.
  • I don’t know how to use it.

I have a simple answer for these people, but first a story.

I was walking barefoot on the beach recently, right along where the waves came in and out, turning my footprints back into flat sand. As I stood there, watching the waves erase my tracks, it hit me. Social Media is like walking barefoot at the beach.

Social Media is one big beach, filled with millions of pieces of data. Think of the different data points as grains of sand. Millions of new individual pieces of sand are created every day. When you make posts, you create more data, and add to the volume of sand on the beach.

Think of your posts (on any platform) as digital footprints in this vast beach of sand.

When you give updates, publish posts, make comments, like, or share, you are making imprints into the sand.

When I walk on the beach, I do not feel stressed, and I am not concentrating on what types of prints my bare feet leave. They have their own mark. I often times see other footprints where I am walking, and it makes me realize that others were enjoying the beach before me.

Take your shoes off, get online, and leave a footprint that represents who you are and what you are up to. The tide will rise and fall, and the sand will always reset.