Podcast! The 3-1-3 Challenge with Ryan Foland: Peter Sumpton

Podcast! The 3-1-3 Challenge with Ryan Foland: Peter Sumpton

Are you up for the challenge? Welcome to the 28th episode of my podcast:
The 3-1-3 Challenge with Ryan Foland! I’m your host, Ryan Foland, which you probably guessed. I’m here to challenge you to keep things simple AND powerful. So what is this 3-1-3 Challenge? Well, can YOU boil down your messaging to 3 sentences, down to 1 sentence, and ultimately to just 3 words? This is what I’ve challenged people like you to do throughout my career speaking and consulting around the world, and now I’ve brought the 3-1-3 Challenge from the stage to the studio.

This week’s guest is Peter Sumpton, who is here to build your business brick by brick. Join me as I put him in the 3-1-3 hot seat! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – subscribe and leave a 5-star review if you’re up for the challenge!

What is The 3-1-3 Challenge with Ryan Foland?

Ryan Foland (that’s me) will challenge you to keep things simple and make them powerful. The Global Keynote Speaker, Author, and Branding Expert has inspired thousands to obliterate and revitalize their brands with his infamous 3-1-3 Challenge. Can you boil down your messaging into 3 sentences, down to 1 sentence, and ultimately to 3 words? Now, Ryan’s taking the 3-1-3 Challenge from the stage to the studio with a podcast to challenge business executives, creative thinkers, marketing leaders, and possibly even you – are you up for the challenge?

Podcast Episode #28: Peter Sumpton – Piece Your Business Back Together

Peter Sumpton, Marketing Consultant at Marketing Study Lab, sits in the 3-1-3 hot seat to build your business brick by brick. Hear how to put the pieces of your business back together, how to adapt your marketing in the current crisis, how to remove the strangle on your marketing, how he taught himself to swim, and how to learn standup comedy. This episode covers everything from Peter’s attempt at the 3-1-3 to LEGOs on LEGOs. Here’s a small sample of what you will hear in this episode:

  • How long Peter’s been working on his 3-1-3
  • Why nobody cares what you do
  • How do you reframe the problem during Coronavirus
  • How to get out of a strangle
  • Change vs. Adapt
  • Your target market during COVID-19
  • Why the 3-1-3 adapts and changes
  • What LEGOs have to do with Peter

Connect with Peter at MarketingStudyLab.co.UK and on LinkedIn.

Show Notes

  • Intro
  • [0:31] Ryan Foland
  • [0:51] The 3-1-3 Challenge with Ryan Foland
  • [0:55] Connect with Peter at MarketingStudyLab.co.UK and on LinkedIn
  • [1:06] LEGO Master of Marketing
  • [1:26] Dr. Ai Addyson-Zhang
  • [1:58] Peter’s story
  • [2:14] Charles Dickens
  • [2:34] Chiswick spas
  • [6:32] What is the 3-1-3 challenge?
  • [9:06] How long Peter’s been working on his 3-1-3
  • [9:33] Why nobody cares what you do
  • The 3-1-3 Challenge: What is the problem that you solve?
  • [10:05] What is the problem you solve
  • [12:25] How do you reframe the problem during Coronavirus
  • [20:31] Martial Arts
  • [20:42] How to get out of a strangle
  • [21:29] Krav Maga
  • [22:06] The Pyramid of Problems
  • [26:15] Buy Ditch the Act on DitchTheAct.com or Barnes & Noble
  • The 3-1-3 Challenge: What is your solution?
  • [27:09] What is your solution?
  • [31:05] Change vs. Adapt
  • [35:42] Peterlator, Sumptonlator
  • [39:06] LEGO Instruction manual
  • The 3-1-3 Challenge: Who is your target market?
  • [39:30] Who is your target market?
  • [41:53] Your target market during COVID-19
  • [42:20] Brick and mortar
  • [43:50] Marketing LEGO Puzzle
  • [43:56] Frankenstein
  • [44:08] Down to 1 sentence
  • [46:07] Metaphor to describe
  • [46:37] Doctor Who of Marketing
  • [46:50] Harry Potter of Marketing
  • [47:16] Jedi of Marketing
  • [48:51] Why the 3-1-3 adapts and changes
  • [49:09] Entrepreneur
  • [50:13] Judo chop
  • [51:26] Connect with Peter at MarketingStudyLab.co.UK and on LinkedIn
  • [51:46] Think you’re up for the challenge yourself? Visit Ryan.Online/313me to apply for the show
  • [51:56] Keep up with every single 3-1-3 Challenge by subscribing on your favorite app and leaving a 5-star review on Apple Podcasts and following on GoodPods
  • [52:10] Connect with me on Twitter, Instagram, LinkedIn, YouTube, or Facebook
  • [52:19] Follow the #313Challenge on social media
  • Theme Song: Kodo Stomp Percussion – Akashic Records – provided by Jamendo
Podcast! The 3-1-3 Challenge with Ryan Foland: Peter Sumpton

How do I get on The 3-1-3 Challenge?

Thank you, Peter, for attacking the 3-1-3 challenge, slippers and all.

Think you’re up for the challenge yourself? Visit Ryan.Online/313me to apply for the show. You can also keep up with every single 3-1-3 Challenge by subscribing on your favorite app, leaving a 5-star review on Apple Podcasts, and connecting with me on Twitter, Instagram, LinkedIn, YouTube, Facebook, or following the #313Challenge on social media. Buy my new book Ditch the Act on DitchTheAct.com or at your local Barnes & Noble. Want to have me go through the 3-1-3 on stage at your event or with your company? Book me for speaking or consulting. Until next time, Keep it Simple.

1 Comment

  1. Podcast! The 3-1-3 Challenge with Ryan Foland: Vicki O'Neill
    April 22, 2020

    […] Peter Sumpton on The 3-1-3 Challenge with Ryan […]